The world of politics and fashion have long been intertwined, and the pages of Women's Wear Daily (WWD) have chronicled this fascinating relationship over the decades. In this article, we delve into the history of Washington, D.C., as a fashion hub, exploring how political style has evolved and influenced the country's cultural landscape. From the iconic first ladies to the social secretaries and influential hostesses, we uncover the stories behind the sartorial choices that have shaped Washington's image.
One of the most notable contributions to this fashion-political fusion was made by WWD's Washington bureau editors and staff photographer Guy DeLort. DeLort's lens captured the essence of Washington and the White House's social scene, from inaugurations to diplomatic events, over three decades. His work, along with that of other staff photographers, put WWD and its sister publication, The Daily News Record, at the forefront of documenting Washington's fashion and political history.
The articles published by WWD, such as "Inauguration Letter," "Washington-Go-Whirl," and "Stars Over Washington," showcased the changing fashion trends and the influence of each American first family. Jacqueline Kennedy, for instance, is remembered for her elegant style and her ability to bridge modern fashion with the conservative atmosphere of the White House. However, it was "Lady Bird" Johnson, the wife of President Lyndon B. Johnson, who solidified fashion's place in the White House.
In 1968, Lady Bird Johnson organized the first fashion show at the White House, inviting the crème de la crème of Seventh Avenue. Her press secretary, Liz Carpenter, famously stated, "Now that it has happened once, it hardly seems likely that the first fashion show at the White House will be the last." This event marked a turning point, as fashion became an integral part of the White House's social events, attracting industry support and maintaining a steady stream of fashion-related activities.
Beyond the first ladies, the social secretaries, socialites, and ambassadors' wives played a significant role in shaping Washington's style. Nancy Kissinger, wife of Henry Kissinger, and Deeda Blair, wife of U.S. Ambassador William McCormick Blair Jr., were influential figures in the social scene. They, along with local style setters like Evangeline Bruce, Susan Mary Alsop, and Katharine Graham, hosted events that brought together friends, media, and philanthropic contingents, including prominent families like the Mellons, Rockefellers, and Paleys. These gatherings were a hub of fashion and social influence, with WWD's "Eye" page coverage capturing the glamour and political intrigue.
However, the deep political divide in Washington and the decline of the political hostess culture have made it challenging for the cross-party social interactions of the past to be revived. Yet, the recent mid-term elections have brought a fresh wave of congressional members, and it remains to be seen if any new style icons will emerge. WWD, with its rich history and ongoing coverage, will undoubtedly continue to play a pivotal role in documenting and analyzing the fashion trends and political events that shape Washington, D.C.
In conclusion, the intersection of politics and fashion in Washington, D.C., is a captivating aspect of American culture. Through the lens of WWD, we have explored how political style has evolved, influenced, and reflected the country's changing sensibilities. From the iconic first ladies to the influential social circles, the fashion choices and events in Washington have left an indelible mark on the nation's history, offering a unique perspective on the power of style in shaping public perception and social dynamics.
